{"id":1194,"date":"2024-03-05T13:55:25","date_gmt":"2024-03-05T13:55:25","guid":{"rendered":"https:\/\/b2bsellingguidebook.com\/?page_id=1194"},"modified":"2025-09-23T08:15:34","modified_gmt":"2025-09-23T08:15:34","slug":"about-the-author","status":"publish","type":"page","link":"https:\/\/b2bsellingguidebook.com\/index.php\/about-the-author\/","title":{"rendered":"About Jim Irving"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af91600ddf32 h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }<\/style><header id=\"ut_header_6af91600ddf32\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Meet&#13;&#10;Jim Irving.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>Meet<br \/>\nJim Irving.<\/span><\/h2><\/div><\/header><\/div>[vc_custom_heading text=&#8221;The B2B Selling Guidebook series; great tips and ideas about selling, leadership and life.&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The B2B Selling Guidebook series is a quick and straightforward path to the best ways to succeed in B2B selling, leadership and life. Using real-life examples from the author&#8217;s career, the books deliver tips, ideas and tactics to help you succeed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1202\" src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/ISP-Endorsed-Training-Logo-FINAL.png\" alt=\"\" width=\"300\" height=\"109\" srcset=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/ISP-Endorsed-Training-Logo-FINAL.png 1498w, https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/ISP-Endorsed-Training-Logo-FINAL-768x279.png 768w, https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/ISP-Endorsed-Training-Logo-FINAL-1280x465.png 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>[\/vc_column_text][vc_empty_space][vc_custom_heading text=&#8221;visit Jim&#8217;s website &#8211; www.jimirving.com&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-delay=\"50\" class=\"wpb_content_element ut-animate-image animated  clearfix\"><style type=\"text\/css\">#ut_am_6af91600e7b1d { opacity: 1; }#ut_am_wrap_6af91600e7b1e .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6af91600e7b1e .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6af91600e7b1e { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6af91600e7b1e { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6af91600e7b1e { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6af91600e7b1e\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6af91600e7b1f\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6af91600e7b1d\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1582 1817'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Highres.jpg\" width=\"1582\" height=\"1817\" alt=\"rpt\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_column_text]<\/p>\n<h4>Jim was born in Edinburgh, Scotland<\/h4>\n<p>Now livingg in rural Northern Ireland with his wife, Yvonne. He has spent over 47 years in Business to Business (B2B) selling with a number of industry leading technology organisations including Amdahl, Sequent, Silicon Graphics (SGI) and <a href=\"https:\/\/www.ibi.com\/\" target=\"_blank\" rel=\"noopener\">Information Builders<\/a> .<\/p>\n<h4>His career started with the hardest possible assignment &#8211;<\/h4>\n<p>Selling office equipment door to door in Scotland, in the depths of winter! His career rapidly developed into senior selling and sales leadership roles then ultimately to senior executive positions at major multinationals \u2013 including becoming the UK MD of <a href=\"https:\/\/www.ibi.com\/\" target=\"_blank\" rel=\"noopener\">Information Builders<\/a> \u2013 a leading US based enterprise software company.<\/p>\n<p>At Silicon Graphics he was awarded the Corporation\u2019s \u2018Exemplary Leader\u2019 award. <a href=\"https:\/\/b2bsellingguidebook.com\/index.php\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Jim<\/a> has also held several executive marketing posts.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;100&#8243;][vc_column_text]<\/p>\n<h4>For the last 17 years he has run his own consulting business<\/h4>\n<p>He helps start-ups to improve their B2B strategy and selling results. Recently with a number of partners he has developed the revolutuinary SM3 <a href=\"https:\/\/irvingmaturitymatrix.com\/\" target=\"_blank\" rel=\"noopener\">Sales and Marketing Maturity Matrix<\/a>, to let you understand the areas where your sales and marketing organizations are strong \u2013 and where they are weaker. He has advised and helped many start-ups to better execute and grow their businesses.\u00a0 <span class=\"TextRun SCXW140340899 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140340899 BCX0\">He has also delivered keynotes, conference speeches, and trained in 4 continents<\/span><\/span><\/p>\n<h4>Jim has travelled extensively and worked in over 25 countries worldwide.<\/h4>\n<p>Jim gained an MBA from Edinburgh Napier University in 1988. He is a Fellow of the Chartered Institute of Marketing (FCIM) and a Founding Fellow of the Institute of Sales Professionals (FF.ISP). He has spoken at a number of seminars, conferences and kick-offs, and has in the past been an occasional visiting lecturer to the Postgraduate Business schools at two leading UK universities.<\/p>\n<p>When not working, Jim enjoys dining out, family time, the gym, travel, reading fiction and following current affairs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_height=&#8221;25vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709648292214{background-color: rgb(182, 4, 25) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af91600e8059 h2.section-title, #ut_header_6af91600e8059 h2.section-title span { color:#ffffff; }#ut_header_6af91600e8059 h2.section-title { font-size:30px !important;line-height:30px !important;letter-spacing:-0.05em; }#ut_header_6af91600e8059 .lead { color:#ffffff; }#ut_header_6af91600e8059 .lead p { color:#ffffff; }#ut_header_6af91600e8059.pt-style-2 .page-title span:after, #ut_header_6af91600e8059.pt-style-2 .parallax-title span:after, #ut_header_6af91600e8059.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af91600e8059\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"\u201cJim is one of those few people who has a real presence... This credible presence and his great persuading and influencing skills are invaluable when communicating at the highest levels within the organisation\u2026\u201d\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;30&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;30&quot;,&quot;line-height-unit&quot;:&quot;px&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>\u201cJim is one of those few people who has a real presence... This credible presence and his great persuading and influencing skills are invaluable when communicating at the highest levels within the organisation\u2026\u201d<\/span><\/h2><\/div><\/header><\/div>[vc_custom_heading text=&#8221;Chief Data Officer, UK Top 3 FTSE Company&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column]<div class=\"wpb_content_element ut-gallery-20  clearfix\"><style type=\"text\/css\">#ut_ig_6af91600e8761 .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_6af91600e8761 .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }#ut_ig_6af91600e8761 .ut-animate-gallery-element { opacity: 0; }#ut_ig_6af91600e8761 .ut-image-gallery-item-caption-title h3 { color: #ffffff; }#ut_ig_6af91600e8761 .ut-image-gallery-item.ut-animation-done:hover .ut-image-gallery-image-caption, #ut_ig_6af91600e8761 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href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/book-1a-1080x720.jpg\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/book-1a.jpg\" width=\"1920\" height=\"1280\"><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeInUp\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile   grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  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ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3-200x200.jpg\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3-1080x720.jpg\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3.jpg\" width=\"1920\" height=\"1280\"><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_ig_6af91600eadc5 .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_6af91600eadc5 .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }<\/style><div id=\"ut_ig_6af91600eadc5\" class=\"ut-image-gallery ut-image-gallery-module  clearfix\" data-settings=\"{&quot;animate&quot;:true,&quot;effect&quot;:&quot;&quot;,&quot;lazy&quot;:true,&quot;delay_animation&quot;:false,&quot;global_delay_animation&quot;:false,&quot;delay_timer&quot;:100,&quot;global_delay_timer&quot;:100}\" ><div  data-count=\"6\" class=\"ut-image-gallery-item ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"6\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100 ut-tablet-last ut-desktop-last\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div class=\"clear hide-on-tablet\"><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_6af91600ef1af.ut-project-sc { border-color: #efefef; }#ut_scb_6af91600ef1af.ut-project-sc .widget-title { color: #252525; }#ut_scb_6af91600ef1af .ut-share-link { color: #999999; }#ut_scb_6af91600ef1af .ut-share-link:visited { color: #999999; }#ut_scb_6af91600ef1af .ut-share-link:hover { color: rgba(182, 4, 25, 1); }#ut_scb_6af91600ef1af .ut-share-link:focus { color: rgba(182, 4, 25, 1); }#ut_scb_6af91600ef1af .ut-share-link:active { color: rgba(182, 4, 25, 1); }<\/style><ul id=\"ut_scb_6af91600ef1af\" class=\"ut-project-sc clearfix  ut-project-sc-center ut-project-sc-tablet-center ut-project-sc-mobile-center\"><li><h6 class=\"widget-title\"><span>SHARE:<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;The B2B Selling Guidebook series; great tips and ideas about selling, leadership and life.&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The B2B Selling Guidebook series is a quick and straightforward path to the best ways to succeed in B2B selling, leadership and life. Using real-life examples from the author&#8217;s career, the books deliver tips, ideas and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1194","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Jim Irving - B2B Selling Guidebook Series<\/title>\n<meta name=\"description\" content=\"Jim was born in Edinburgh, and now lives in Northern Ireland with his wife, Yvonne. 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