{"id":1209,"date":"2024-03-05T14:20:24","date_gmt":"2024-03-05T14:20:24","guid":{"rendered":"https:\/\/b2bsellingguidebook.com\/?page_id=1209"},"modified":"2024-04-03T08:57:27","modified_gmt":"2024-04-03T08:57:27","slug":"about-the-book","status":"publish","type":"page","link":"https:\/\/b2bsellingguidebook.com\/index.php\/about-the-book\/","title":{"rendered":"About the Book"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_custom_heading text=&#8221;Sell Better. Sell Faster. Sell More\u2026&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_column_text]The B2B Selling Guidebook Series is exactly what you need if you are new to selling, or an experienced sales-person \/ sales leader, looking to further improve and develop your sales capabilities. Jim Irving has created an invaluable, yet concise, series that can accelerate your revenues \u2013 and your career.<\/p>\n<p>The B2B Selling Guidebook Series will also benefit those in marketing, administration, legal and financial roles, plus those in \u2018C\u2019 level positions, whose work touches on the world of selling.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;100&#8243;][vc_column_text]Through the use of real stories to illustrate and amplify his points, Jim delivers powerful and timeless lessons on many critical do\u2019s and don\u2019ts of the complex world of B2B selling. Underpinning the books there are multiple insights into the psychology of selling, leadership and communication, the power of an honest and ethical approach to selling and what is needed to create a long-term career \u2013 and a better life.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_height=&#8221;25vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709648292214{background-color: rgb(182, 4, 25) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af7b8fd3d3f8 h2.section-title, #ut_header_6af7b8fd3d3f8 h2.section-title span { color:#ffffff; }#ut_header_6af7b8fd3d3f8 h2.section-title { font-size:30px !important;line-height:30px !important;letter-spacing:-0.05em; }#ut_header_6af7b8fd3d3f8 .lead { color:#ffffff; }#ut_header_6af7b8fd3d3f8 .lead p { color:#ffffff; }#ut_header_6af7b8fd3d3f8.pt-style-2 .page-title span:after, #ut_header_6af7b8fd3d3f8.pt-style-2 .parallax-title span:after, #ut_header_6af7b8fd3d3f8.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af7b8fd3d3f8\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"\u201cJim\u2019s reputation is very well established. He has gone in to lead sales\/the business in difficult circumstances and markets and has delivered clarity in strategy and also in sales execution and improved results. He understands the dynamics of selling.\u201d\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;30&quot;,&quot;font-size-unit&quot;:&quot;px&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-line-height&quot;:&quot;30&quot;,&quot;line-height-unit&quot;:&quot;px&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;30&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>\u201cJim\u2019s reputation is very well established. He has gone in to lead sales\/the business in difficult circumstances and markets and has delivered clarity in strategy and also in sales execution and improved results. He understands the dynamics of selling.\u201d<\/span><\/h2><\/div><\/header><\/div>[vc_custom_heading text=&#8221;Professor Paul Atkinson, Founding Partner &#8211; Par Equity (a multi award winning VC firm), Executive Chairman Taranata Group and serial investor.&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column]<div class=\"wpb_content_element ut-gallery-20  clearfix\"><style type=\"text\/css\">#ut_ig_6af7b8fd4035c .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_6af7b8fd4035c .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }#ut_ig_6af7b8fd4035c .ut-animate-gallery-element { opacity: 0; }#ut_ig_6af7b8fd4035c .ut-image-gallery-item-caption-title h3 { color: #ffffff; }#ut_ig_6af7b8fd4035c .ut-image-gallery-item.ut-animation-done:hover .ut-image-gallery-image-caption, #ut_ig_6af7b8fd4035c .ut-image-gallery-item.ut-element-is-animating:hover .ut-image-gallery-image-caption { background: rgba(20, 22, 24, 0.75); }<\/style><div id=\"ut_ig_6af7b8fd4035c\" class=\"ut-image-gallery ut-image-gallery-module  ut-image-gallery-20 clearfix\" data-settings=\"{&quot;animate&quot;:true,&quot;effect&quot;:&quot;fadeInUp&quot;,&quot;lazy&quot;:true,&quot;delay_animation&quot;:true,&quot;global_delay_animation&quot;:false,&quot;delay_timer&quot;:&quot;50&quot;,&quot;global_delay_timer&quot;:100}\" ><div data-effect=\"fadeInUp\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile  grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/book-1a-200x200.jpg\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/book-1a-1080x720.jpg\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/book-1a.jpg\" width=\"1920\" height=\"1280\"><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeInUp\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile   grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/fi2-200x200.jpg\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/fi2-1080x720.jpg\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/fi2.jpg\" width=\"1920\" height=\"1280\"><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div data-effect=\"fadeInUp\" data-animateonce=\"yes\" data-count=\"3\" class=\"ut-image-gallery-item ut-animate-gallery-element animated ut-no-animation-tablet ut-no-animation-mobile    grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3-200x200.jpg\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3-1080x720.jpg\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2017\/06\/feature-image3.jpg\" width=\"1920\" height=\"1280\"><div class=\"ut-image-gallery-image-caption\"><div class=\"ut-image-gallery-item-caption-title\"><h3 class=\"ut-image-gallery-empty-title\">+<\/h3><\/div><\/div><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_custom_heading text=&#8221;\u201cWhy is there a three-book series? How did it happen? Well, it\u2019s pretty simple\u2026&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_column_text]I wrote the first book with the black cover, not knowing (like all authors) if anyone would be interested in what I had to say. It turned out a lot of people did. Thousands! And then the reviews and awards added to my happiness.<\/p>\n<p><a href=\"https:\/\/bookauthority.org\/\">BookAuthority<\/a> (independent and one of the biggest book review sites in the world) named it one of its \u201921 best sales books in the world for 2021\u2019. <a href=\"https:\/\/www.ismeducation.co.uk\/\">The Institute of Sales Management<\/a> (ISM) and the <a href=\"https:\/\/www.cim.co.uk\/\">Chartered Institute of Marketing<\/a> (CIM) also added their supportive comments. 5* reviews and comments followed\u2026<\/p>\n<p>Pressure grew. And so my second book, \u2018The B2B Leaders Guidebook\u2019 with the white cover, was born. Pointed directly at sales, business unit and small business leades. It then also achieved another worldwide award and lots more 5* reviews and comments. I thought I was finished\u2026<\/p>\n<p><span data-contrast=\"auto\">A year later, having entered the community of business and sales coaches, speakers and authors, I had an idea for a VERY unusual third book.\u00a0 I wrote another 10 chapters, and asked old friends, ex-colleagues, fellow authors, and others (all whom I respected) to write and contribute a chapter each on their favourite sales topic.\u00a0 And they did!\u00a0 It was a bit like herding cats for a while, but the red book was published.\u00a0 And it\u2019s done \u2018rather well\u2019 too! So, that\u2019s the story.\u00a0 Now let\u2019s dig into the books!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;100&#8243;][vc_column_text]<span data-contrast=\"auto\">While each one is different, there is a common theme.\u00a0 These books are not about theory but are more about what I have learned over 47 years of high-level sales, sales and business leadership.\u00a0 They are short-cuts to the best way, every time.\u00a0 They have as many examples of what didn\u2019t work \u2013 badly \u2013 as they have of successes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Each book contains very short chapters \u2013 ideal for travel \u2013 with working summary and notes pages at the end. They are specifically designed for busy sales and businesspeople.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The paperbacks are only available from <a href=\"https:\/\/www.amazon.co.uk\/stores\/Jim-Irving\/author\/B085H6WY2S?ref=ap_rdr&amp;isDramIntegrated=true&amp;shoppingPortalEnabled=true\">Amazon (worldwide)<\/a>.\u00a0 The e-book (Kindle) similarly comes only through Amazon.\u00a0 The white and black books are, however, also available from every major audiobook supplier.\u00a0\u00a0\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_ig_6af7b8fd40b00 .ut-lazy:not(.ut-image-loaded) + .ut-video-module-loading { display:block; }#ut_ig_6af7b8fd40b00 .ut-lazy.ut-image-loaded + .ut-video-module-loading { display:none; }<\/style><div id=\"ut_ig_6af7b8fd40b00\" class=\"ut-image-gallery ut-image-gallery-module  clearfix\" 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height=\"217\"><\/div><\/a><\/div><div  data-count=\"6\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-kindle-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100 ut-tablet-last ut-desktop-last\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/i-books-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div class=\"clear hide-on-tablet\"><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/kobo-logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Google-Play-Logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div  data-count=\"3\" class=\"ut-image-gallery-item ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done ut-animation-done grid-33 tablet-grid-33 mobile-grid-100\"><a  class=\"ut-vc-images-lightbox ut-vc-images-lightbox-group-image\"  data-exthumbimage=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo-200x200.png\" href=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo.png\" ><div class=\"ut-image-gallery-image\" ><img loading=\"lazy\" decoding=\"async\"  class=\" ut-lazy skip-lazy\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 325 217'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/Barnes-Noble-Logo-325x217.png\" width=\"325\" height=\"217\"><\/div><\/a><\/div><div class=\"ut-image-gallery-sizer\"><\/div><div class=\"clear\"><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_6af7b8fd41a03.ut-project-sc { border-color: #efefef; }#ut_scb_6af7b8fd41a03.ut-project-sc .widget-title { color: #252525; }#ut_scb_6af7b8fd41a03 .ut-share-link { color: #999999; }#ut_scb_6af7b8fd41a03 .ut-share-link:visited { color: #999999; }#ut_scb_6af7b8fd41a03 .ut-share-link:hover { color: rgba(182, 4, 25, 1); }#ut_scb_6af7b8fd41a03 .ut-share-link:focus { color: rgba(182, 4, 25, 1); }#ut_scb_6af7b8fd41a03 .ut-share-link:active { color: rgba(182, 4, 25, 1); }<\/style><ul id=\"ut_scb_6af7b8fd41a03\" class=\"ut-project-sc clearfix  ut-project-sc-center ut-project-sc-tablet-center ut-project-sc-mobile-center\"><li><h6 class=\"widget-title\"><span>SHARE:<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_custom_heading text=&#8221;Sell Better. Sell Faster. Sell More\u2026&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_column_text]The B2B Selling Guidebook Series is exactly what you need if you are new to selling, or an experienced sales-person \/ sales leader, looking to further improve and develop your sales capabilities. Jim Irving has created an invaluable, yet concise, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1209","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About the Book - B2B Selling Guidebook Series<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2bsellingguidebook.com\/index.php\/about-the-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the Book - B2B Selling Guidebook Series\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row][vc_column delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_custom_heading text=&#8221;Sell Better. Sell Faster. Sell More\u2026&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243; delay=&#8221;true&#8221; effect=&#8221;fadeInUp&#8221; delay_timer=&#8221;50&#8243;][vc_column_text]The B2B Selling Guidebook Series is exactly what you need if you are new to selling, or an experienced sales-person \/ sales leader, looking to further improve and develop your sales capabilities. 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