{"id":1222,"date":"2024-03-05T14:41:58","date_gmt":"2024-03-05T14:41:58","guid":{"rendered":"https:\/\/b2bsellingguidebook.com\/?page_id=1222"},"modified":"2024-04-03T09:05:29","modified_gmt":"2024-04-03T09:05:29","slug":"book-1-the-b2b-selling-guidebook","status":"publish","type":"page","link":"https:\/\/b2bsellingguidebook.com\/index.php\/book-1-the-b2b-selling-guidebook\/","title":{"rendered":"Book 1 &#8211; The B2B Selling Guidebook"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af7b8fd2c96e h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }<\/style><header id=\"ut_header_6af7b8fd2c96e\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"The B2B&#13;&#10;Selling Guidebook\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>The B2B<br \/>\nSelling Guidebook<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead title-with-linebreak\"><p>The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling, by award winning author, Jim Irving.<\/p>\n<p>One of the \u201c20 best new sales books for 2021\u201d award winners (a worldwide award from bookauthority.org).<\/p>\n<\/div><\/header><\/div>[vc_column_text]<strong>Winning Edge Magazine, ISM (Institute of Sales Management).<\/strong> \u201cIrving writes in a clear, down-to-earth style. The book is recommended for anybody looking for ideas on how to increase their knowledge about sales practice without a substantial time commitment.\u201d<\/p>\n<p>\u201cHis no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire, but also strive to emulate.\u201d<strong>David Rode. Former Senior Vice President, International Operations, Information Builders Inc. (IBI), Now CEO, Blue Mountain.<\/strong><\/p>\n<p>The author has utilised the most important lessons he has learned in a successful career now exceeding 43 years in high end \u2018Enterprise\u2019 sales and sales leadership roles. He sets these lessons out for you to easily understand, without going through the pain he did! With examples taken directly from his career; from beginning all the way to corporate executive and CEO roles, the book delivers superb insights into the reality of selling \u2013 and business &#8211; that can be applied immediately. New to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of business? Then this is the book for you\u2026[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-delay=\"50\" class=\"wpb_content_element ut-animate-image animated  clearfix\"><style type=\"text\/css\">#ut_am_6af7b8fd30a3b { opacity: 1; }#ut_am_wrap_6af7b8fd30a3c .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6af7b8fd30a3c .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6af7b8fd30a3c { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6af7b8fd30a3c { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6af7b8fd30a3c { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6af7b8fd30a3c\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6af7b8fd30a3d\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6af7b8fd30a3b\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1080 1728'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/04\/black-cover.jpg\" width=\"1080\" height=\"1728\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_height=&#8221;33vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709653868417{background-color: #151515 !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af7b8fd30dff h2.section-title, #ut_header_6af7b8fd30dff h2.section-title span { color:#ffffff; }#ut_header_6af7b8fd30dff h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }#ut_header_6af7b8fd30dff .lead { color:#ffffff; }#ut_header_6af7b8fd30dff .lead p { color:#ffffff; }#ut_header_6af7b8fd30dff.pt-style-2 .page-title span:after, #ut_header_6af7b8fd30dff.pt-style-2 .parallax-title span:after, #ut_header_6af7b8fd30dff.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af7b8fd30dff\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Discovery Book Reviews Site.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>Discovery Book Reviews Site.<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>\u201cLoved it! 4*. It\u2019s clear that the author has distilled his career-long learnings into this book because he writes with an authority that can only come from experience.\u201d<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][vc_row full_height=&#8221;33vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709653894201{background-color: rgb(182, 4, 25) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element  vc_custom_1711647109536\"><style type=\"text\/css\">#ut_header_6af7b8fd31890 h2.section-title, #ut_header_6af7b8fd31890 h2.section-title span { color:#ffffff; }#ut_header_6af7b8fd31890 h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }#ut_header_6af7b8fd31890 .lead { color:#ffffff; }#ut_header_6af7b8fd31890 .lead p { color:#ffffff; }#ut_header_6af7b8fd31890.pt-style-2 .page-title span:after, #ut_header_6af7b8fd31890.pt-style-2 .parallax-title span:after, #ut_header_6af7b8fd31890.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af7b8fd31890\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-right header-tablet-right header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Catalyst Magazine,&#13;&#10;CIM (Chartered Institute of Marketing).\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>Catalyst Magazine,<br \/>\nCIM (Chartered Institute of Marketing).<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead title-with-linebreak\"><p>\u201cEach short, enjoyable chapter takes a sales attribute or discipline, explains it through real-life stories and then delivers insight to the reader.\u201d<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element  vc_custom_1711647259815\"><style type=\"text\/css\">#ut_header_6af7b8fd32308 h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }<\/style><header id=\"ut_header_6af7b8fd32308\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-center header-tablet-center header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Available in Paperback,&#13;&#10;Audiobook or E Book.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>Available in Paperback,<br \/>\nAudiobook or E Book.<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead title-with-linebreak\"><p>Purchase directly online, choose from either the Digital or Paperback<br \/>\noptions, be sure to check out the other two books in the series. <\/p>\n<\/div><\/header><\/div><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6af7b8fd32c97 { opacity: 1; }#ut_am_wrap_6af7b8fd32c98 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6af7b8fd32c98 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6af7b8fd32c98 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6af7b8fd32c98 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6af7b8fd32c98 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6af7b8fd32c98\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6af7b8fd32c99\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a target=\"_blank\" href=\"https:\/\/www.amazon.co.uk\/B2B-Selling-Guidebook\/dp\/1672330955\/?_encoding=UTF8&#038;pd_rd_w=v8PVA&#038;content-id=amzn1.sym.3413293e-3815-4359-96ba-1ec5110e0b30&#038;pf_rd_p=3413293e-3815-4359-96ba-1ec5110e0b30&#038;pf_rd_r=259-4928580-4917561&#038;pd_rd_wg=DgEWf&#038;pd_rd_r=780f7d6d-35de-45b2-b863-cdc0543ffd45&#038;ref_=aufs_ap_sc_dsk\" ><div class=\"ut-animated-image-zoom\"><img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6af7b8fd32c97\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 400 600'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-cta.png\" width=\"400\" height=\"\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_6af7b8fd32cf7.ut-project-sc { border-color: #efefef; }#ut_scb_6af7b8fd32cf7.ut-project-sc .widget-title { color: #252525; }#ut_scb_6af7b8fd32cf7 .ut-share-link { color: #999999; }#ut_scb_6af7b8fd32cf7 .ut-share-link:visited { color: #999999; }#ut_scb_6af7b8fd32cf7 .ut-share-link:hover { color: rgba(182, 4, 25, 1); }#ut_scb_6af7b8fd32cf7 .ut-share-link:focus { color: rgba(182, 4, 25, 1); }#ut_scb_6af7b8fd32cf7 .ut-share-link:active { color: rgba(182, 4, 25, 1); }<\/style><ul id=\"ut_scb_6af7b8fd32cf7\" class=\"ut-project-sc clearfix  ut-project-sc-center ut-project-sc-tablet-center ut-project-sc-mobile-center\"><li><h6 class=\"widget-title\"><span>SHARE:<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Winning Edge Magazine, ISM (Institute of Sales Management). \u201cIrving writes in a clear, down-to-earth style. The book is recommended for anybody looking for ideas on how to increase their knowledge about sales practice without a substantial time commitment.\u201d \u201cHis no-frills, straightforward and ethical approach to building a world-class sales organization is something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1222","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Book 1 - The B2B Selling Guidebook - B2B Selling Guidebook Series<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2bsellingguidebook.com\/index.php\/book-1-the-b2b-selling-guidebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book 1 - The B2B Selling Guidebook - B2B Selling Guidebook Series\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Winning Edge Magazine, ISM (Institute of Sales Management). \u201cIrving writes in a clear, down-to-earth style. The book is recommended for anybody looking for ideas on how to increase their knowledge about sales practice without a substantial time commitment.\u201d \u201cHis no-frills, straightforward and ethical approach to building a world-class sales organization is something [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2bsellingguidebook.com\/index.php\/book-1-the-b2b-selling-guidebook\/\" \/>\n<meta property=\"og:site_name\" content=\"B2B Selling Guidebook Series\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T09:05:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/02\/Fav-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/index.php\\\/book-1-the-b2b-selling-guidebook\\\/\",\"url\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/index.php\\\/book-1-the-b2b-selling-guidebook\\\/\",\"name\":\"Book 1 - The B2B Selling Guidebook - B2B Selling Guidebook Series\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/#website\"},\"datePublished\":\"2024-03-05T14:41:58+00:00\",\"dateModified\":\"2024-04-03T09:05:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/index.php\\\/book-1-the-b2b-selling-guidebook\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/b2bsellingguidebook.com\\\/index.php\\\/book-1-the-b2b-selling-guidebook\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/index.php\\\/book-1-the-b2b-selling-guidebook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Book 1 &#8211; The B2B Selling Guidebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/#website\",\"url\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/\",\"name\":\"B2B Selling Guidebook Series\",\"description\":\"by award winning Jim Irving\",\"publisher\":{\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/#\\\/schema\\\/person\\\/9fb5e16d42ed9d3249d8620a4e54db2f\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/#\\\/schema\\\/person\\\/9fb5e16d42ed9d3249d8620a4e54db2f\",\"name\":\"Jim Irving\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Fav-b2b.png\",\"url\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Fav-b2b.png\",\"contentUrl\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Fav-b2b.png\",\"width\":512,\"height\":512,\"caption\":\"Jim Irving\"},\"logo\":{\"@id\":\"https:\\\/\\\/b2bsellingguidebook.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Fav-b2b.png\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Book 1 - The B2B Selling Guidebook - B2B Selling Guidebook Series","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2bsellingguidebook.com\/index.php\/book-1-the-b2b-selling-guidebook\/","og_locale":"en_GB","og_type":"article","og_title":"Book 1 - The B2B Selling Guidebook - B2B Selling Guidebook Series","og_description":"[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Winning Edge Magazine, ISM (Institute of Sales Management). \u201cIrving writes in a clear, down-to-earth style. 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