{"id":1225,"date":"2024-03-05T14:45:13","date_gmt":"2024-03-05T14:45:13","guid":{"rendered":"https:\/\/b2bsellingguidebook.com\/?page_id=1225"},"modified":"2024-03-28T17:36:33","modified_gmt":"2024-03-28T17:36:33","slug":"book-2-the-b2b-leaders-guidebook","status":"publish","type":"page","link":"https:\/\/b2bsellingguidebook.com\/index.php\/book-2-the-b2b-leaders-guidebook\/","title":{"rendered":"Book 2 &#8211; The B2B Leaders Guidebook"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af9142127615 h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }<\/style><header id=\"ut_header_6af9142127615\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"The B2B&#13;&#10;Leaders Guidebook\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>The B2B<br \/>\nLeaders Guidebook<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead title-with-linebreak\"><p><strong>\u201cThe B2B Leaders Guidebook needs to be on the desk of every sales director and CEO in the land. I consider it a bible of bibles.\u201d &#8211; Jeremy Jacobs, The Sales Rainmaker\u00ae<\/strong><\/p>\n<p>The B2B Leaders Guidebook is Jim Irving\u2019s eagerly awaited follow up to the critically acclaimed B2B Selling Guidebook.<\/p>\n<\/div><\/header><\/div>[vc_column_text]It\u2019s for those who already are, or who are about to, become leaders of business teams, start-up businesses, corporate business units, all types of sales teams, and small to medium businesses (SME\u2019s). It\u2019s for managers, leaders, and entrepreneurs \u2013 and those who engage with them.<\/p>\n<p>The book is packed with the learning highlights from a successful 40+ year career in high-pressure business environments with over 20 years of that time dedicated to leading and managing small, medium and then very large teams in major multinational corporates and high performing start-ups. Jim has also successfully led a number of company turnarounds in multiple markets.<\/p>\n<p>Over the last 14 years, since leaving the corporate world and starting his own consultancy, he has improved the sales processes and results and also mentored the business leaders in a large number of start-ups, early stage, and SME (Small to Medium Enterprise) organisations.<\/p>\n<p>His first book, The B2B Selling Guidebook, has been highly successful. Positive comments from leading sales authors, positive reviews from The Institute of Sales Management, and The Chartered Institute of Marketing, plus the specialist book reviews site \u2018Discovery\u2019 and consistent 5* Amazon reviews quickly cemented his reputation as a writer.<\/p>\n<p>Read The B2B Leaders Guidebook and follow the business leadership journey. Begin with \u2018Starting\u2019 \u2013 from first impressions to the difference between management and leadership, to creating team identity. Move on to \u2018Building\u2019 and learn about asking questions, how to coach, recruitment, performance measurement and customer service. Finally, \u2018Improving\u2019. Learn about improving team performance, priorities, gaining \u2018unfair mindshare\u2019 for your team or business, and simplifying your working life, and leading from the front.<\/p>\n<p>The book is written with the same conversational style, combined with short, single subject chapters that gained such positive feedback in Jim\u2019s first book.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div data-effect=\"fadeIn\" data-animateonce=\"yes\" data-delay=\"50\" class=\"wpb_content_element ut-animate-image animated  clearfix\"><style type=\"text\/css\">#ut_am_6af914212b810 { opacity: 1; }#ut_am_wrap_6af914212b811 .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6af914212b811 .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6af914212b811 { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6af914212b811 { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6af914212b811 { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6af914212b811\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6af914212b813\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a class=\"ut-deactivated-link\" href=\"#\"><div class=\"ut-animated-image-zoom\"><img loading=\"lazy\" decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6af914212b810\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1080 1728'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/white-book-large.jpg\" width=\"1080\" height=\"1728\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_height=&#8221;33vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709653868417{background-color: #151515 !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af914212bc1c h2.section-title, #ut_header_6af914212bc1c h2.section-title span { color:#ffffff; }#ut_header_6af914212bc1c h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }#ut_header_6af914212bc1c .lead { color:#ffffff; }#ut_header_6af914212bc1c .lead p { color:#ffffff; }#ut_header_6af914212bc1c.pt-style-2 .page-title span:after, #ut_header_6af914212bc1c.pt-style-2 .parallax-title span:after, #ut_header_6af914212bc1c.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af914212bc1c\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Adam Cree, Chief Revenue Officer, 3EN Cloud\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>Adam Cree, Chief Revenue Officer, 3EN Cloud<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>\u201cMentorship is something I\u2019ve embraced this year with the brilliant Jim Irving. Having spent decades working in business and published multiple books on the topic, Jim\u2019s wealth of knowledge and expertise was the sort of influence I didn\u2019t realise was missing from my life. He has become an invaluable friend to me as I seek to follow in his career footsteps, and his mentorship at this stage of my career has been indispensable.\u201d<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][vc_row full_height=&#8221;33vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709653894201{background-color: rgb(182, 4, 25) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element  vc_custom_1709654163402\"><style type=\"text\/css\">#ut_header_6af914212c66c h2.section-title, #ut_header_6af914212c66c h2.section-title span { color:#ffffff; }#ut_header_6af914212c66c h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }#ut_header_6af914212c66c .lead { color:#ffffff; }#ut_header_6af914212c66c .lead p { color:#ffffff; }#ut_header_6af914212c66c.pt-style-2 .page-title span:after, #ut_header_6af914212c66c.pt-style-2 .parallax-title span:after, #ut_header_6af914212c66c.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af914212c66c\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-right header-tablet-right header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Mike Robb, founder of independent IT consultancy, Avendris\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>Mike Robb, founder of independent IT consultancy, Avendris<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>&#8220;I worked with Jim whilst heading up pre-sales in a regional branch of a major US multinational. The branch had underperformed for several years and Jim was promoted to lead it. The change in style that Jim brought was questioned by some to start, but over 2 years the region went from bottom in the UK to top and #2 in Europe. Jim\u2019s \u2019serving to lead\u2019 approach turned a group of individuals into a high performing team. It was incredibly effective.&#8221;<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][vc_row full_height=&#8221;33vh&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1709653868417{background-color: #151515 !important;background-position: center;background-repeat: no-repeat;background-size: cover !important;}&#8221;][vc_column]<div class=\"wpb_content_element \"><style type=\"text\/css\">#ut_header_6af914212d0f0 h2.section-title, #ut_header_6af914212d0f0 h2.section-title span { color:#ffffff; }#ut_header_6af914212d0f0 h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }#ut_header_6af914212d0f0 .lead { color:#ffffff; }#ut_header_6af914212d0f0 .lead p { color:#ffffff; }#ut_header_6af914212d0f0.pt-style-2 .page-title span:after, #ut_header_6af914212d0f0.pt-style-2 .parallax-title span:after, #ut_header_6af914212d0f0.pt-style-2 .section-title span:after { background-color:#ffffff !important;}<\/style><header id=\"ut_header_6af914212d0f0\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-left header-tablet-left header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Patrick Tinney, Author of Unlocking Yes, Perpetual Hunger &amp; The Bonus Round.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title  \"><span>Patrick Tinney, Author of Unlocking Yes, Perpetual Hunger &amp; The Bonus Round.<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead \"><p>\u201cIf you are a new leader or a leader with a bunch of management problems, please read Jim Irving\u2019s B2B Leaders Guidebook. Jim\u2019s personal, in the trenches, management style and perspective is just what businesses of all sizes need &#8211; a strong, field-tested management philosophy and proven business cases that stand the test of time. Buy this book today and lead by example!\u201d<\/p>\n<\/div><\/header><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element  vc_custom_1711647391183\"><style type=\"text\/css\">#ut_header_6af914212db3e h2.section-title { font-size:80px !important;line-height:88px !important;letter-spacing:-0.05em; }<\/style><header id=\"ut_header_6af914212db3e\" class=\"section-header  ut-no-title-linebreak-mobile ut-no-lead-linebreak-mobile pt-style-2 header-center header-tablet-center header-mobile-center element-with-custom-line-height\"><div class=\"element-with-custom-line-height\" ><h2 data-title=\"Available in Paperback,&#13;&#10;Audiobook or E Book.\"  data-responsive-font=\"section_title\" data-responsive-font-settings=\"{&quot;base-font-size&quot;:&quot;global&quot;,&quot;font-size&quot;:{&quot;desktop_large&quot;:&quot;80&quot;},&quot;base-line-height&quot;:&quot;global&quot;,&quot;line-height&quot;:{&quot;desktop_large&quot;:&quot;88&quot;},&quot;base-letter-spacing&quot;:&quot;global&quot;,&quot;letter-spacing&quot;:{&quot;desktop_large&quot;:&quot;-0.05&quot;}}\" class=\"section-title title-with-linebreak \"><span>Available in Paperback,<br \/>\nAudiobook or E Book.<\/span><\/h2><\/div><div data-delay=\"0\" class=\"lead title-with-linebreak\"><p>Purchase directly online, choose from either the Digital or Paperback<br \/>\noptions, be sure to check out the other two books in the series. <\/p>\n<\/div><\/header><\/div><div  class=\"wpb_content_element   clearfix\"><style type=\"text\/css\">#ut_am_6af914212e549 { opacity: 1; }#ut_am_wrap_6af914212e54a .ut-image-gallery-item-caption-title h3 { letter-spacing: -0.03em; }#ut_am_wrap_6af914212e54a .ut-gallery-slider-caption { font-weight: bold; }#ut_am_wrap_6af914212e54a { text-align: center; }@media (min-width: 768px) and (max-width: 1024px) { #ut_am_wrap_6af914212e54a { text-align: center !important; } }@media (max-width: 767px) { #ut_am_wrap_6af914212e54a { text-align: center !important; } }<\/style><div id=\"ut_am_wrap_6af914212e54a\" class=\"ut-image-gallery-image \"><div id=\"ut_reveal_6af914212e54b\"  data-appear-top-offset=\"auto\" class=\"ut-animated-image-item ut-image-gallery-item ut-animation-done \"><a target=\"_blank\" href=\"https:\/\/www.amazon.co.uk\/B2B-Leaders-Guidebook-Jim-Irving\/dp\/B08PJQ3DMW\/ref=tmm_pap_swatch_0?_encoding=UTF8&#038;qid=&#038;sr=\" ><div class=\"ut-animated-image-zoom\"><img decoding=\"async\" class=\"ut-lazy skip-lazy ut-animated-image \"  id=\"ut_am_6af914212e549\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 400 600'%2F%3E\" data-src=\"https:\/\/b2bsellingguidebook.com\/wp-content\/uploads\/2024\/03\/amazon-cta.png\" width=\"400\" height=\"\" alt=\"\"\/><\/div><\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"wpb_content_element \"><style class=\"bklyn-inline-styles\" type=\"text\/css\">#ut_scb_6af914212e5de.ut-project-sc { border-color: #efefef; }#ut_scb_6af914212e5de.ut-project-sc .widget-title { color: #252525; }#ut_scb_6af914212e5de .ut-share-link { color: #999999; }#ut_scb_6af914212e5de .ut-share-link:visited { color: #999999; }#ut_scb_6af914212e5de .ut-share-link:hover { color: rgba(182, 4, 25, 1); }#ut_scb_6af914212e5de .ut-share-link:focus { color: rgba(182, 4, 25, 1); }#ut_scb_6af914212e5de .ut-share-link:active { color: rgba(182, 4, 25, 1); }<\/style><ul id=\"ut_scb_6af914212e5de\" class=\"ut-project-sc clearfix  ut-project-sc-center ut-project-sc-tablet-center ut-project-sc-mobile-center\"><li><h6 class=\"widget-title\"><span>SHARE:<\/span><\/h6><\/li><li><a class=\"ut-share-link sc-facebook\" data-social=\"utsharefacebook\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-twitter\" data-social=\"utsharetwitter\"><i class=\"fa-brands fa-x-twitter\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-linkedin\" data-social=\"utsharelinkedin\"><i class=\"fa fa-linkedin\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-pinterest\" data-social=\"utsharepinterest\"><i class=\"fa fa-pinterest\"><\/i><\/a><\/li><li><a class=\"ut-share-link sc-xing\" data-social=\"utsharexing\"><i class=\"fa fa-xing\"><\/i><\/a><\/li><\/ul><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]It\u2019s for those who already are, or who are about to, become leaders of business teams, start-up businesses, corporate business units, all types of sales teams, and small to medium businesses (SME\u2019s). It\u2019s for managers, leaders, and entrepreneurs \u2013 and those who engage with them. The book is packed with the learning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1225","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Book 2 - The B2B Leaders Guidebook - B2B Selling Guidebook Series<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2bsellingguidebook.com\/index.php\/book-2-the-b2b-leaders-guidebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book 2 - The B2B Leaders Guidebook - B2B Selling Guidebook Series\" \/>\n<meta property=\"og:description\" content=\"[vc_section][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]It\u2019s for those who already are, or who are about to, become leaders of business teams, start-up businesses, corporate business units, all types of sales teams, and small to medium businesses (SME\u2019s). 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