Sell Better. Sell Faster. Sell More…
The B2B Selling Guidebook is exactly what you need if you are new to selling, or an experienced sales-person looking to further improve and develop your sales capabilities. Jim Irving has created an invaluable, yet concise, guide that can accelerate your revenues – and your career.
The B2B Selling Guidebook will also benefit those in marketing, administration, legal and financial roles, plus those in ‘C’ level positions, whose work touches on the world of selling.
Through the use of real stories to illustrate and amplify his points, Jim delivers powerful and timeless lessons on many critical do’s and don’ts of the complex world of B2B selling. Underpinning the book there are multiple insights into the psychology of selling and communication, the power of an honest and ethical approach to selling and what is needed to create a long-term career – and a better life.
“Jim’s reputation is very well established. He has gone in to lead sales/the business in difficult circumstances and markets and has delivered clarity in strategy and also in sales execution and improved results. He understands the dynamics of selling.”
Professor Paul Atkinson, Founding Partner - Par Equity (a multi award winning VC firm), Executive Chairman Taranata Group and serial investor.