The B2B leaders Guidebook Launch - post #2

I thought it might help my readers to see the full 'descriptive text' I created for the new book - 

"The B2B Leaders Guidebook is Jim Irving’s eagerly awaited follow up to the critically acclaimed B2B Selling Guidebook.
 
It’s for those who already are, or who are about to, become leaders of business teams, startup businesses, corporate business units, all types of sales teams and small to medium businesses (SME’s). It’s for managers, leaders and entrepreneurs – and those who engage with them.
 
 "I worked with Jim whilst heading up pre-sales in a regional branch of a major US multinational. The branch had underperformed for several years and Jim was promoted to lead it. The change in style that Jim brought was questioned by some to start, but over 2 years the region went from bottom in the UK to top and #2 in Europe. Jim’s ’serving to lead’ approach turned a group of individuals into a high performing team. It was incredibly effective."
Mike Robb, founder of independent IT consultancy, Avendris
 
“If you are a new leader or a leader with a bunch of management problems please read Jim Irving’s B2B Leaders Guidebook. Jim’s personal, in the trenches, management style and perspective is just what businesses of all sizes need - a strong, field tested management philosophy and proven business cases that stand the test of time. Buy this book today and lead by example!”
Patrick Tinney, Author of Unlocking Yes, Perpetual Hunger & The Bonus Round.
 
“Mentorship is something I’ve embraced this year with the brilliant Jim Irving. Having spent decades working in business and published multiple books on the topic, Jim’s wealth of knowledge and expertise was the sort of influence I didn’t realise was missing from my life. He has become an invaluable friend to me as I seek to follow in his career footsteps, and with his guidance, I’m slowly but surely beginning to trust that I actually do know what I’m doing, even if it doesn’t feel like it. His mentorship at this stage of my career has been indispensable.”
Adam Cree, Chief Revenue Officer, 3EN Cloud
 
The book is packed with the learning highlights from a successful 40+ year career in high pressure business environments with over 20 years of that time dedicated to leading and managing small, medium and then very large teams in major multinational corporates and high performing start-ups.  Jim has also successfully led a number of company turnarounds in multiple markets.       
 
Over the last 14 years, since leaving the corporate world and starting his own consultancy, he has improved the sales processes and results and also mentored the business leaders in a large number of start-ups, early stage and SME (Small to Medium Enterprise) organisations.
 
 His first book, The B2B Selling Guidebook, has been highly successful. Positive comments from leading sales authors, positive reviews from The Institute of Sales Management and The Chartered Institute of Marketing, plus the specialist book reviews site ‘Discovery’ and consistent 5* Amazon reviews quickly cemented his reputation as a writer.
 
Read The B2B Leaders Guidebook and follow the reality of the business leadership journey.  Begin with ‘Starting’ – from those first impressions, to the difference between management and leadership, to creating team identity.  Move on to ‘Building’ and learn about the best approach, asking questions, how to coach, recruitment, performance measurement and customer service in all its forms.  Finally, ‘Improving’.  Learn about improving team performance, priorities, gaining ‘unfair mindshare’ for your team or business and simplifying your working life and leading from the front.
 
The book is peppered with real life stories and experiences which serve to clarify and support the messages.  The book is written with the same conversational style, combined with short, single subject chapters that gained such positive feedback in Jim’s first book.
 
Use The B2B Leaders Guidebook to learn quickly, gain new skills and also avoid the common mistakes that Jim describes from his own career!" 

#business leadership #smallbusinessmanagement #entrepreneurs #salesleadership #salesmanagement