The B2B leaders Guidebook - post 3

What's the story behind the book?

I had written The B2B Selling Guidebook, it had gone better than I could have imagined.  I thought to myself "well, that's it then".  But I had a feeling that I just wasn't done yet. 

I realised that my 43 years experience (44 years now!) was actually split into two distinct roles.  First 20+ years selling as an individual.  Carrying a quota/target.  Quarter after quarter, year after year - in some of the hardest and most competitive sectors imaginable.  I was successful most of that time, but not always - I learned a lot.  The other 20+ years were spent leading teams - sales, marketing, sales and marketing, business units, country operations and overseeing business across up to 24 countries simultaneously.  I realised I had learned a lot in those roles too!  So, in a lightbulb moment, I decided that those 20+ years also held experience, knowledge and wisdom that could be useful for others.  Enter The B2B Leaders Guidebook.   

Now, the only question left for me (whisper it!) is this, "is there a third book in there?"... 

​#experience #business experience #salesleadership #salesmanagement #businessleadership #businessmanagement