The B2B
Selling Guidebook

The B2B Selling Guidebook is a practical, concise, easy to read guide to Business to Business selling, by award winning author, Jim Irving.

One of the “20 best new sales books for 2021” award winners (a worldwide award from

Winning Edge Magazine, ISM (Institute of Sales Management). “Irving writes in a clear, down-to-earth style. The book is recommended for anybody looking for ideas on how to increase their knowledge about sales practice without a substantial time commitment.”

“His no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire, but also strive to emulate.”David Rode. Former Senior Vice President, International Operations, Information Builders Inc. (IBI), Now CEO, Blue Mountain.

The author has utilised the most important lessons he has learned in a successful career now exceeding 43 years in high end ‘Enterprise’ sales and sales leadership roles. He sets these lessons out for you to easily understand, without going through the pain he did! With examples taken directly from his career; from beginning all the way to corporate executive and CEO roles, the book delivers superb insights into the reality of selling – and business – that can be applied immediately. New to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of business? Then this is the book for you…

Discovery Book Reviews Site.

“Loved it! 4*. It’s clear that the author has distilled his career-long learnings into this book because he writes with an authority that can only come from experience.”

Catalyst Magazine,
CIM (Chartered Institute of Marketing).

“Each short, enjoyable chapter takes a sales attribute or discipline, explains it through real-life stories and then delivers insight to the reader.”

Available in Paperback,
Audiobook or E Book.

Purchase directly online, choose from either the Digital or Paperback
options, be sure to check out the other two books in the series.

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about any of his books or services.

An Old Hand for a New World